Privacy Policy

Who are we?

Eastleigh Online is operated by Drofmada Ltd, a UK-registered company (Company No. 16385848) dedicated to providing local community information, services, and tools. Our website address is .

Who can use our services?

Our services are intended for users aged 18 and over. While all content on our website is suitable for under-18s to view, users must be at least 18 years old to create accounts, submit data, or interact with our services.

Why do we collect data?

We collect data to improve awareness of local events, businesses, and democratic participation. We also use data to improve our services, such as our "What's On" guide, business listings, and local posts.

What data do we collect?

The data we collect depends on how you use the site. It may include:

• Contact details: such as your name, email address, phone number, and any message or enquiry details you submit.
• Account details: such as login details, profile information, account preferences, and records needed to manage your account.
• Local area details: such as a postcode, ward, constituency, or other location information you provide or that we infer from a postcode.
• Business, event, and community content: such as listings, updates, images, files, descriptions, links, and other content you submit for publication or review.
• Candidate and hustings content: such as candidate contact details, profile information, uploaded photos or videos, suggested questions, responses, participation status, and related administrative notes.
• Technical and security data: such as IP address, browser user agent, device details, form submissions, logs, cookies, and anti-spam checks.
• Payment and billing data: where you buy a service or sponsorship. Card details are handled by Stripe and are not stored on our servers.

Hustings and Local Election Updates

If you choose to sign up for hustings or candidate video updates, we collect your email address and, if you provide it, your postcode. We use your postcode to identify the relevant local ward or husting, prioritise areas with community interest, and send local election updates that are relevant to your area. We also store signup context such as the page or husting you signed up from, confirmation status, and timestamps needed to manage the signup.

Your postcode is not shown publicly. We may email you to confirm your address, send hustings updates, candidate video updates, or related local democratic participation information. You can unsubscribe or ask us to remove this data at any time.

Legal Basis for Processing Data

• Consent: When you provide your data voluntarily, such as subscribing to email updates, signing up for hustings updates, submitting optional postcode information, or agreeing to be contacted.
• Legitimate Interests: To improve our services, prevent fraud, and ensure website security, understand aggregate local interest, administer listings and hustings, and use analytics to understand how the site is used and improve services.
• Contract: Where processing is needed to provide a service you have requested, such as account access, paid listings, sponsorship, or event/business administration.
• Legal Obligation: Where required by applicable UK law, including online safety, data protection, election, accounting, or company law obligations where relevant.

Visitors

When visitors access this website, their IP address and browser user agent string may be stored temporarily for fault analysis and security monitoring.

Cookies

If you visit our login page or submit forms, we may set a temporary cookie to check if your browser supports cookies, which is necessary for login and form functionality. This cookie contains no personal data and expires after 14 days.

Content and Services from Third Parties

YouTube & Vimeo

Some pages include embedded content from YouTube or Vimeo. On our hustings video pages, the Vimeo player loads only after you choose to play, which limits data transfer and cookies from Vimeo before that point. Other parts of the site may still use cookies or analytics as described elsewhere on this page.

Google Analytics

We use Google Analytics to track website traffic. You can opt out using the Google Analytics opt-out browser add-on.

Cloudflare Turnstile

We use Cloudflare Turnstile to protect forms from spam and bots. Cloudflare may collect IP addresses and behavioural data to verify human interactions. See the Cloudflare privacy policy for details.

Stripe Payments

We use Stripe to process secure online payments. When you make a payment through our website, your payment information is handled directly by Stripe and is never stored on our servers. Stripe may collect personal data such as your name, billing address, payment card details, and transaction metadata in order to process the payment and prevent fraud.

Stripe's use of your data is governed by their own Privacy Policy. We recommend reviewing it to understand how your data is handled during payment processing.

Security Measures

We apply appropriate technical and organisational measures to safeguard personal data.

Who we share your data with

We do not sell your data. We only share it where needed to operate the service, where required by law, or where you have provided consent.

This may include hosting, database, email delivery, analytics, anti-spam, payment, and error-monitoring providers. Email addresses and related email metadata may be processed by our email delivery providers as messages pass through their systems. Where we sync hustings interest signups to an email marketing tool such as Mailchimp, we share the email address and limited subscription details needed to manage subscriptions and unsubscribes.

Some providers may process data outside the UK. Where this happens, we rely on appropriate safeguards such as data processing agreements, standard contractual clauses, or other lawful transfer mechanisms.

How long do we retain your data?

We keep personal data only for as long as needed for the purpose it was collected, to provide the service, to maintain security and audit records, or to meet legal obligations. Hustings interest signup data is reviewed periodically and retained while the signup remains active, unless you unsubscribe, the relevant purpose has ended, or you ask us to remove it. Some operational logs and email delivery records may be kept for a shorter period for security, debugging, and delivery assurance.

What rights do you have over your data?

• Right to be informed: You’ll be informed of how we use your data.
• Right of access: You can request a copy of the data we hold about you.
• Right of rectification: We will correct inaccurate data on request.
• Right to be forgotten: You may request anonymisation or deletion of your data.
• Right to data portability: You may request your data in a portable format.
• Right to object: You can object to data processing and unsubscribe at any time.

Relationship to Terms of Service

This Privacy Policy should be read together with our Terms of Service, which outline rules for use, content ownership, and dispute handling.

Compliance with the Online Safety Act

We comply with the UK Online Safety Act 2023 to ensure our platform remains safe and appropriate for all users.

Terms

We reserve the right to modify this Privacy Policy. Changes will be published on this page. Continued use of the site indicates acceptance of any updates.

Your Consent

By using our site, you confirm you are at least 18 years old and that you acknowledge this privacy policy and our terms of service.

Contact Us

If you have questions or wish to exercise your data rights, please contact us at .

Company Name: Drofmada Ltd
Registered Address: Suite RA01, 195–197 Wood Street, London, E17 3NU
Company Number: 16385848

Last Updated: 7th May 2026